📸 The image below, taken on June 6, 2022, captures a historic moment: the founding team of CyDubai. In slide one, first from the left: Cristian Lăcătuș, and second from the left: Gabriel Niculae. The business card in slide two featured the address of their first CyDubai headquarters – a modest one-bedroom apartment, humble by Dubai standards.
📍LOCATION
Relevance
Since the very launch of Publius on 26.11.2024, our Meta advertising campaigns for Dubai on the Publius Facebook and Instagram pages have been running systematically with lead form ads, achieving a lead qualification rate of over 90%. Most importantly, throughout these campaigns, not a single negative comment has appeared.
We present here the reasons why we have mastered the Dubai business theme in a transparent manner, fully compliant not only with Romanian legislation and fiscal norms, but also with the broader regulatory standards of the European Community.
Dubai Expansion & Strategic Partnership
Between May 6–8, 2022, the joint portfolio of Phenomedia Iris 4D and Golem Digital drew the attention of Romanian businessman Gabriel Niculae, owner of Medicinas SRL, headquartered at Str. Rodiei 37, Sector 3, Bucharest, RO36637510. According to ANAF data, the company reported reported for 2024 a turnover of 10,770,304 RON and a net profit of 3,057,153 RON.
This marked the beginning of a strategic partnership between Phenomedia Iris 4D SRL and Medicinas SRL, centered on risk-sharing and focused on the creation of a full-service real estate agency in Dubai.
Foundational Work for CyDubai
Between May 2022 and February 2023, Phenomedia Iris 4D provided a set of indispensable strategic and creative services for the already existing CyDubai brand, laying the foundation for what the agency has become today.
Key contributions included:
A detailed SWOT analysis, focused on evaluating the scope and duration of Medicinas SRL’s financial exposure in the Dubai market. The creation of the CyDubai website Version 1.0, which involved: Full copywriting for all primary pages, UX structure and app mechanics, based on a detailed mock-up developed in-house.
As visible today, the MapSearch feature of the Version 3.0 stands as the core mechanism of CyDubai’s sales engine – a highlighted differentiator in the current market landscape.
We also supported contractual negotiations and facilitated the signing of the representation agreement with the developer Sobha Realty, a critical early step in securing CyDubai's legitimacy and operational ground.
These actions were the germinating elements of the full-service real estate agency that CyDubai is today.
This collaboration did not end with the formation of the company – it evolved into a warm and mutually beneficial friendship that continues to this day.
Today, CyDubai's online presence speaks for itself – a clear reflection of the progress achieved in just three years.
Phenomedia Iris 4D has developed a deep and nuanced understanding of the Dubai real estate market, based on competence, transparency, and strategic resilience.
Without false modesty, we state that our current position as Dubai specialist (not only real estate) is difficult to match – even by competitors that are structurally much larger.