💡 Our Contribution
📐 SWOT: The farm was at the early stage of the project in financial difficulty, due to the lack of market access and low productivity caused by organic farming regulations.
✍️ Brand Creation: We created the name after many iterations, and secured the domain ecotop.ro.
📦 Complete Corporate ID
⚖️ Risk Consultancy & Management
📊 Result: At the time of writing, the farm has reached break-even (se financial data below) — mostly thanks to the conclusions and decisions taken together over the relatively long duration of the project.
Version 1.0 of the website was specified by us in detail through a mock-up.
The main slogans and copywriting elements, still visible today, were created by us.
The current Meta and Web presence, however, are not managed by us.
📑 Project Profile
Brand: 🏢 Ecotop
Type: Organic Farm
📐 Area: 2.5 ha of land, 1.3 ha of greenhouses, plus approx. 1,200 m² of controlled-temperature storage facilities, packaging areas, and modern offices – 70% financed through EU funds.
🏛️ Owner: SC Rora Agri Trade SRL (RO36088063)
💰 Turnover 2024: 7,214,311 Lei
📈 Profit 2024: 34,156 Lei
⏱️ Estimated Working Hours: Not possible anymore
📊 S.W.O.T.: Yes
🎯 Strategy: Yes
🤝 Sales Enforcement: We successfully listed the farm’s products in Kaufland through our sister brand Iubesc Natura. Red beetroot and cornichon cucumbers reached the shelves and continue to maintain their market position.
🚀 Project Started: August 2021
🏁 Project Ended: September 2023
🎨 Branding & Corporate ID v1.0: Full package – design, core copywriting, copyright-compliant images, mockups for all printed materials, webpage, email templates and signatures, plus several online presentations for Kaufland and Lidl.