💡 Our Contribution
📐 Detailed Mockup & Functional Prototype (Excel/Google Sheets) – defined all app mechanics to ensure intuitive use despite complexity
📱 App Development Management – full project management, coordinating developers and feature implementation
👥 Market Validation App – for collecting and interpreting interviews with decision-makers and potential clients from the hundreds of nearby warehouses, using the functional prototype as a testing tool. The logic, questions, and statistical calculation keys, along with the automation script for result processing, were created by us and implemented by their in-house programmer.
🚴 Operational Setup – on-field training with delivery staff for address-finding and weekly flyer distribution campaigns
⚡ Infrastructure Management – set up dispatch system, recruited delivery staff, deployed electric delivery vehicles until first clients were secured
✍️ Copywriting – communication materials adapted for both internal training and external promotion
🎬 Art Direction – ensured visual identity coherence across app and printed materials
✅ Copyright-compliant content (produced or curated from licensed stock platforms)
📖 Example: promotional flyers (updated three times based on market study interviews and several on-foot field research days), distributed across all Flash Delivery coverage areas: Ștefănești, Cosmopolis, Voluntari, Afumați, Tunari, and Dascălu, featuring a gold foil logo and a QR code linking directly to the website — a key element that provides additional information and decisively influences sales by convincing users to access the app.
📍LOCATION
📑 Project Profile
Brand: 🏢 Flash Delivery, integrated both communicationally and logistically into the Galla Plaza brand
Type: Local Delivery Service for food and non-food products
📐 Delivery Area: ≈ 198 km²
🏛️ Owner: SC Flash Livrări SRL (RO 30662786) – previously named DOLPHIN GAMES & ENTERTAINMENT SRL
💰 Turnover 2024: 205,798 Lei
📈 Profit 2024: -122,554 Lei
⏱️ Estimated Working Hours: (for all Cristal Residence companies’ projects – see breakdown in other projects): ~13,120 man-hours, including work during weekends, holidays, and continuous project involvement. This project consumed approx. 50% of the total workload, with fluid boundaries between work performed for the mall and for this project.
📊 S.W.O.T.: Yes
🎯 Strategy: Yes
🤝 Sales Performance: Around 20,000 flyers, created by us and distributed according to our marketing plan, brought the first clients.
🚀 Project Started: August 2023
🏁 Project Ended: November 2024
🎨 Branding & 🖋️ Corporate ID: Partial – no design, but fundamental copywriting creation, including a wide selection of copyright-compliant images, mockups for all printed and online materials
🧭 Project Management: YES, with decision-making freedom granted by the client and the resolution of major challenges, in line with the responsibilities of a COO in a complex company
⭐ Relevance
📢 The trajectory of Publius and its accelerated rise is not a matter of luck, but the outcome of our 29 years of experience in complex IT projects and our commitment to fully accountable project management. Since the founding of Publius (26.11.2024), our Meta advertising campaigns for creating and repairing real estate brands have consistently achieved a lead qualification rate above 90%, with zero critical comments.